buying decision

buying decision
buying decision ˈbuying deˌcision noun [countable]
MARKETING the process of deciding to buy a product:

• Is the company's web site designed to help the customer through the buying decision process as quickly and easily as possible?

* * *

buying decision UK US noun [C]
COMMERCE, MARKETING someone's choice of whether to buy something and what to buy: »

Researchers say 80% of all buying decisions are made or influenced by women.

Financial and business terms. 2012.

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